WordSleuth's Menu of Fees
Ad (full page) - $1500. - $3500.
Ad (fractional page) - $500. - $1000.
Advertorial - $700. - $1500. per page
Annual report - $5000. - $15000.+
Audiovisual or slide presentation script - $200. - $250. per minute
Book proposal - $2500. - $3500.
Booklet - $1000. - $4000.
Brochure (7x10) - $500. - $750. per page
Brochure (slim jim) - $750. - $3500.
Business card - $350.
Business plan - $2500. - $8000.+
CDROM copy - $350. - $450. per minute
Case history - $500. - $2000.
Catalog - $750. - $1500. per page or $200. - $350. per item
Company history - $1000. - $15000.+
Consultation/conference fee - $150. per hour, four hour minimum
Copy critique and analysis - $350. - $750.
Credentials/capabilities statement - $350. per page
Direct mail package (lead generation) - $3500. - $15000.+
Direct mail package - $3500. - $15000.+
Email package (lead generation) - $1000. - $3000.+
Employee manual - $150. per hour
Feature article - $2.50 per word
Fundraising letter - $850. - $3500.
Gags, jokes, one-liners - $150. per bit
Ghostwriting (articles) - $2.00 per word
Ghostwriting (books) - advance and 50% of royalties or $250. - $450. per page
Infomercial script - $4500. - $10000.+
Instruction manual - $250. - $500. per page
Labels or packaging - $200. - $1000. per piece
Magalog (DM piece in catalog format) - $7500. - $15000.+
Media background letter - $750. - $1000.
Newsletter - $500. - $800. per page
Newspaper ad - $400. - $2500. per project
Order form - $150. per hour
Opening remarks (speech) - $250. - $500.
Press release, 1-2 pages - $350. - $1500.
Print advertisement - $500. - $2500.
Profile of company's products or services - $150. per hour
Proposal - $150. per hour
Radio commercial (60 second) - $750.+
Radio commercial (30 second) - $500.+
Reply card - $350. - $500.
Report - $150. per hour
Resumes - $150. - $500.
Sales flyer - $150. - $500.
Sales letter - $3500. - $6500., plus 7% of gross sales generated.
Self-mailer - $1500. - $4000.
Speaker's introduction - $400.
Speech, 20 minute - $1500. - $5000.+
Technical or scientific papers - $200. per hour
Television commercial (60 sec) - $5000.+
Television commercial (30 sec) - $2500.+
Training materials - $150. per hour
Web site copy - $750. - $1500. per page
White paper - $2500. - $5000.+
Yellow Pages ad - $350. - $2500.
All fees are expressed in U.S. dollars (USD).
Terms:
1. Contract, purchase order or letter of authorization required for all jobs.
2. Copywriting fees are payable 50% in advance, balance due upon delivery.
3. On assignments where the total fee exceeds $10000., a $5000. retainer will suffice. Balance payable upon final draft delivery.
4. All copy analysis, conference and consulting fees are payable in full, in advance.
5. Client assumes responsibility for expenses and charges. These charges include, but are not limited to: long distance telephone and fax, Federal Express/UPS/Airborne, messenger, duplications.
6. All revisions must be assigned within thirty (30) days of receipt of copy.
7. Rewrites are free of charge during this 30-day period, unless revisions are changes made in the original assignment after the copy is submitted.
8. All rewrites not considered free revisions are billed at current hourly rates. ($150./hour USD)
Fees listed are guidelines. Call 801-484-4700 today for a prompt quote on your next project.
(Revised 11Nov07)
mah/jfc 1.120.13
